Daniel Giangrandi
BBbackmock.jpg

Bagel Bites (rebrand)

This is my rebrand concept for Bagel Bites that was made for Rebranding class.

Bagel Bites

Bagel Bites

This is the process book for creating the conceptual rebrand.

Front & Back

Front & Back

Throughout the book is a recap of all the aspects that went into this project.

Table of Contents

Table of Contents

Throughout the rebrand is a theme of circles progressively getting bigger as if radiating through the warm color palette. This is a nod to BB’s traditional packaging trying to emulate explosive taste from pictures of their bites being flown at the one looking at the box.

Mission Statement

Mission Statement

BB is known for its trademark traditional design. When it came to the initial thoughts on approach I knew I had to keep it as friendly and visually welcoming as possible while also keeping it fun for everyone, not just kids.

Logo Progression

Logo Progression

After much experimentation, the logo went a long way and ended up being derived from circles to make a bagel shape and use the hole as negative white space to simulate a BB with a bite, technically a “bagel bite” in its own right.

The Logo

The Logo

In it’s final form a repeated “bagel bite” creates the signature B form that takes over the rebrand and incorporates a ripple that can be attached to the ripple theme of the brand like on this spread.

Color Palette

Color Palette

The color palette focuses on an array of warm colors to signify the warmth and heat that these frozen bites need. The yellow is the most used color throughout the rebrand.

The Type

The Type

The main typeface should be curvy to some degree in order to follow the curves of the logo and the ripple effect of the circles. The secondary typeface had to be the opposite with structurally solid edges to show the structured side of BB while easily telling the difference between headers and the copy.

The Packaging

The Packaging

(Go to bottom of page in order to see pictures featured closer.)

The Website

The Website

The Oven Mitt

The Oven Mitt

As part of the collateral needed I mocked up a BB oven mitt where the grip side has the ripples to go along with the radiation of heat coming from the oven when you pick up the bites.

The Floor Matts

The Floor Matts

These in theory are supposed to be like heat lily pads that lead you on a game of Hot and Cold towards where the BB’s are. Down that aisle is a full length ripple vinyl that leads to the bites and tells you you’re getting warmer as you walk down until you reach them.

The Stationary

The Stationary

(Go to bottom of page in order to see pictures featured closer.)

Social Media

Social Media

A glimpse into the BB instagram and its transforming from memes to something taken more serious for it’s debut.

Back Cover

Back Cover

“One Bite Says It All'“ with a smiley with bites for eyes!

Supreme

Supreme

If you look at the edges it shows marks for perforated slits to rip the box open.

Buffalo Chicken

Buffalo Chicken

These slits wrap around 3/4 of the box edges and are meant to separate the top and bottom of the box.

Pepperoni

Pepperoni

In theory the bottom of the box is a built-in heat retractive tray to heat up the bites if used for the microwave. This eliminates using more cardboard for a separate tray and the plastic bag won’t be needed anymore as it once was.

Envelope

Envelope

Who says stationary can’t be fun?

Business Card

Business Card

Letterhead

Letterhead