This is my contribution to Tylers annual restaurant show for designers who freshly get into the major. HAMMERED is a crab shack turned outdoor beach style biergarten of crabs that’s conceptually based by the water on the Inner Harbor of Baltimore, Maryland (where I’m from).
Butcher Paper Table Cover Crab Menu
Eating crabs is very much a bonding social sit-down with seafood that brings people together. There’s also one thing all (of age) crab eaters know, that crabs go best with a nice cold beer. HAMMERED is named as so because both you and the food are getting hammered; the person due to all the beer, and the food as well because you use metal or wooden mallets to break open the tough outer shell crabs have.
In the first picture you can see there are a bunch of components that make HAMMERED a marylanders wet dream that it is. Included are:
-To-Go Crab Cage for leftovers
-Custom HAMMERED wooden mallet
-Beginners Bib (featuring upside-down illustrations on how to open a crab)
-Butcher Paper Table Cover Crab Menu (featuring actual size crab options)
-Mug Shaped Extensive Local Beer Menu (with rewards system)
Mug Shaped Beer Menu
There’s not much to focus on when it comes to the crabs itself other than how many you are getting, so the restaurant prides itself on it’s huge selection of local beers from Maryland mainly but the beer menu contains beers from DC, Philly, and Delaware breweries too.
I believe the place would make eating crabs and trying local beers together so much fun and the act of eating crabs with those you love is already such a fun experience so I think I really brought the experience and had it shine throughout the execution of each aspect. I could see people from all over wanting to get a taste of what the hype over crabs is about with HAMMERED.
One of the most unique aspects of the restaurant is the beer menu. Not for it’s extensive local brew selection, but for what the customer can do with that selection. Inside the menu is a stamp-able page dedicated to each beer on each page.
If you could see already, the menu features a binder divider type of layout that is based on the beers color/type that anyone can quickly flip the divider over and get to browse the collection within’ that type of color/type and find a beer that might fit their liking.
As the customer tries new beers while at HAMMERED, they can hammer down a stamp with our HAMMERED mallet stamp of approval and rate the beer from their experience. In theory there would be prizes based off of completing pages and the entire book menu itself. (Not in one sitting of course, but over time for those who come in can keep the menu for when they come back next time)
Even the kiddos get to join in on the fun as they can participate with root beer until they are of age to participate in getting hammered at HAMMERED. All-in-all, this project was very personal to me and was deeply rooted into my upbringing as a Marylander who learned how to open crabs from my dad and has shared the table with countless friends and family in a beer fueled feast. I wanted to create something unique that would be able to share that experience with others and like I said before, I would love to make this a reality one day.